Beats by Dr. Dre

Beats’ original product line were Beats by Dr. Dre headphones. In promotional materials, Dr. Dre outlined the line’s advantages by alleging that listeners were not able to hear “all” of the music with most headphones, and that Beats would allow people to “hear what the artists hear, and listen to the music the way they should: the way I do.” In comparison to most headphones, Beats products were characterized by an emphasis towards producing larger amounts of bass, and are particularly optimized towards hip-hop and pop music.^[8][49][50] In October 2012, Beats unveiled its first two self-developed products, the Beats Executive noise-cancelling headphones (to compete with similar offerings by Bose and Sennheiser) and the Beats Pill portable speaker.^[11][18] In October 2015, Beats launched a new collection of speakers including the upgraded Beats Pill+ Speaker.^[51]